The weekend box office numbers have landed, and “Inglourious Basterds” has landed at the top of the heap with an entirely respectable domestic haul of $37.6 million.
But over at Variety, they’re using the worldwide gross instead, crowing that “Basterds” has opened with $65.1 million. This is objectively true, but it seems designed to frame the film’s success on a larger level than, say, last week’s “District 9”, which pulled in $37 million in North America — the only number used in Variety’s box-office summary last week.
Why the change? Does this mark a new style in Variety’s reporting of box-office numbers, now acknowledging that international numbers can be just as important — and sometimes even more so — than the North American take?
Or might this have something to do with The Weinstein Company’s naked desperation for a great big hit, as examined just last week in the New York Times? Because 65.1 is obviously a much larger number than 37.6, and even more so when you put “million” after it. And after the humiliation of “Grindhouse” a couple years back, it’s all about being back on top, for both for the Weinsteins and their favorite director.
I’m just saying. It’s kinda weird, isn’t it?