… although I think today is probably the wrong day for 7-11 to be issuing this press release about its upcoming tie-in promotion to “X-Men Origins: Wolverine”, which not only offers collectible Slurpee cups but introduces a brand-new flavor of frozen sludge drink:
Accompanying the superhero Slurpee cups featuring action-packed graphics of Wolverine, Sabretooth and Gambit is a new, remarkable Slurpee flavor â€“ Mutant Berry. Billed as Hawaiian Punch Berry Limeade Blast, the Dr Pepper-created flavor was one of the top vote-getters in independent taste tests held last summer. Other winning flavors in a mass consumer taste-off last year will be featured throughout the summer Slurpee season.
Did anyone else’s eyes just cross? I think it says that Mutant Berry is the secret identity of Dr. Pepper’s Hawaiian Punch Berry Limeade Blast. Or it might just be having a seizure. And wait, there’s more:
Movie promotions at 7-Eleven stores typically have been tied to 7-Elevenâ€™s cold proprietary beverages, but this year, for the first time, X-Men Origins: Wolverine makes the leap to hot beverages. X-Treme Energy Cappuccino and a refillable stainless steel coffee mug sporting Wolverineâ€™s trademark triple claw slash mark will be offered in 7-Eleven stores. Infused with taurine, a 12-ounce serving of X-Treme Energy Cappuccino, contains the same amount of caffeine as an 8-ounce can of Red Bull (or 8-ounce energy drink).
Several people wrote that, and several other people approved it. Presumably after drinking a vat of X-Treme Energy Cappuccino. God help us all.
That said, if anyone doesn’t want their Wolverine travel mug …