If you’ve been visiting this site on a semi-regular basis, you may have noticed the link to The Daily Puppy on the right side of this page. You might even have followed it; hopefully you did so on a day when the puppy was not one of those bug-eyed freaks they sometimes feature.
I do not apologize for this; everyone should see at least one puppy per day, and I like to do my part. But if you click over there today — on Tuesday, March 31st — you’ll notice that the site has been overtaken by a virus. Or, more specifically, by viral marketing.
Today’s puppy is Marley the Labrador retriever, as seen in the Fox movie “Marley & Me”, which just so happens to be coming out on video today. Fox has rented the Daily Puppy site to advertise the movie to its ultimate target audience.
I guess it makes sense. Cute puppy movie taking over a website dedicated to cute puppies … why not? And it’s certainly not the worst marketing angle they’ve used to sell the picture; that would be this one, which was either an attempt to make the movie’s ending seem controversial or to retroactively protect the movie from said controversy. (Spoiler alert on that link, obviously.)
Anyway, I hope the site was well-compensated for this. Oh, and “Marley & Me” is out on disc today. I’ll be over here, writing about “Slumdog Millionaire”.