Grabbing the middle-American zeitgeist by the throad with a velvet glove, or something, Fifty Shades of Grey set records this holiday weekend, opening to $85 million and adding an additional $9.4 million on Presidents’ Day Monday. So, congratulations to Sam Taylor-Johnson for making a sure thing into a sure thing; now, please go make a movie I want to see.
The counterprogramming choices landed just right, with Kingsman: The Secret Service opening with a four-day haul of $42 million and the SpongeBob Squarepants sequel earning $40 million in its second week of release. American Sniper took fourth place with $16.5 million, breaking the $300 million mark on Sunday, while Jupiter Ascending wheezed into fifth with just $9.2 million.
Will the tanking of the Wachowskis’ latest effects fantasy Norbit Eddie Redmayne out of a Best Actor Oscar? Nah, probably not; Bradley Cooper can do that all by his lonesome.