Despite the entreaties of not only myself but literally several other film critics, “Premium Rush” failed to set the box office on fire, opening all the way down in seventh place during one of the year’s weakest weekends.
I mean, “The Expendables 2” managed to hold onto the top spot with just $13.5 million, which is downright pitiful. “Premium Rush”, the biggest opener of any of this week’s newbies, earned just $6.3 million.
It’s not all bad news, mind you; “ParaNorman” continued to do decent business, taking $8.6 million for third place and a ten-day total of $28.3 million. That’s a great movie, and one that deserves as big an audience as possible. But come on, people. Go see “Premium Rush” already.
I could rent Quicksilver. Would that help?