Well, that didn’t take long.
EngadgetHD reports this morning that Toshiba has dramatically reduced the list prices on all three of its players:The entry-level HD-A3 model now carries a retail price of $149, while the A30 is going for $199 and the high-end A35 is $299.
This is not a sale; this is the new retail pricing. Which means dealers may, and will, sell for less. And yes, “300” and “The Bourne Identity” are included with every player, and the mail-in promotion for five additional discs is still going. So, once again, the A3 is basically free once you factor in the value of the discs, and even the top-of-the-line A35 can be had for $100 less than a PlayStation 3.
Also, Amazon.com has just announced its latest HD DVD sale, knocking 50% off the list price of several dozen Universal and Paramount titles … including one of of my very guiltiest pleasures.
Honestly, though? I think it’s too late to turn things around. Even if it isn’t Toshiba’s intention, people will interpret the repricing of the players as a fire sale, and my first thought upon scanning Amazon’s selection of sale discs was whether it meant the company had lost faith in the format, or whether it means Universal and Paramount are poised to announce these specific titles in their first Blu-ray waves.