“Sex and the City 2” failed to repeat the smash-and-grab success of the first movie, pulling in just $32.1 million at the North American box-office over the weekend. Even if you factor in its Thursday opening, the four-day total of $46.3 million falls well short of the $56.8 million the first film made in its first three days.
But within that weekend frame — which is all that counts when the box-office chart stories are being written — “Sex 2” got its clock thoroughly cleaned by “Shrek Forever After”, which held the top spot for a second weekend with $43.3 million. “Prince of Persia: The Sands of Time”, which had been pitched as Disney and Jerry Bruckheimer’s latest world-beating franchise-launcher, scraped into third place with $30.2 million.
What happens next? If the blessing of Bruckheimer can’t turn Jake Gyllenhaal into an action hero and Carrie and the gals are looking increasingly like extras from “Land of the Dead”, can we be sure of anything anymore?
Well, people still go to see Shrek movies, we can be sure of that. But this is supposed to be the last one, so that rule isn’t particularly helpful going forward.