They were kind of snarky about it … but hey, at least someone noticed.

For the last few months, the HD-DVD format has enjoyed higher visibility and a wide selection of titles … while its competitor, Blu-ray, has mostly been discussed as a triumph of self-destructing marketing.

Today, though, the tide could start to turn.

Timed to coincide with Sony’s launch of the Blu-ray equipped PlayStation 3, Fox is entering the high-definition market with its first brace of titles: “X-Men: The Last Stand”, “Fantastic Four”, “Speed”, “The Transporter”, “Kiss of the Dragon”, the remakes of “Flight of the Phoenix” (hey, House is in it!) and “The Omen”, the expanded edition of “Kingdom of Heaven” and, um, “Behind Enemy Lines” and “The League of Extraordinary Gentlemen”.

Now, Fox is decidedly not supporting HD-DVD, meaning that these titles will be available exclusively in the Blu-ray realm. And most of them are genuine blockbusters, rather than the bet-hedging mix of catalogue titles and middling releases that Disney used as its entry into the format (“Dinosaur”? “The Brothers Grimm”? Really? That’s your strongest suit?)

The fine folks at Engadget HD have been keeping a running tally of high-def DVD releases, week by week; according to their latest update, the balance now stands at 114 HD-DVD titles and 97 Blu-ray titles. Some of them are duplicates — Warner’s getting really good at covering both formats, and Paramount now plans to release its major titles on both formats as a matter of course — but most of them are exclusives. The question, in the coming months, is which of those exclusives will pull people towards one format or another?

Say what one will about “X-Men: The Final Stand” — and I’ve said my piece — it’s been a huge seller on standard DVD. Fox’ decision to put it at the forefront of its first Blu-ray wave, along with a selection of other genuine blockbusters, looks like a real commitment to the format.

Of course, some of us are still holding out for that increasingly less mythical combo player … after all, Universal’s titles remain exclusive to HD-DVD, and I really, really want to include “King Kong” in my library.

I haven’t had much to say about the high-def DVD wars lately, partly because I’ve been distracted with family stuff and partly because there’s just been nothing to say about them for the last little while. Sony’s readying the PlayStation 3 launch, Microsoft’s prepping the Xbox 360’s HD-DVD external drive, and the studios are trickling out titles to both formats.

But here’s something. With its second wave of Blu-ray discs newly in stores, Disney has announced the format’s first day-and-date release will be “Invincible“, on December 14th. Smart choice: The movie was popular and heavily advertised, and its football content practically guarantees it’ll be used as a demo disc in every Best Buy in North America, just in time to push those big-ticket Christmas purchases.

And hey, by December 14th, we might even be seeing Sony’s oft-delayed Blu-ray player on the shelves.

(Yes, yes, I know Disney’s also releasing a Blu-ray edition of “Pearl Harbor” on the same day, which negates any positive mojo from “Invincible”. But take heart: At least it doesn’t appear to be a port of the four-disc SE, which has the capacity to destroy people’s lives.)

The Digital Bits reports that Warner Home Video has announced the full specs for its two-disc special edition of “The Green Mile”:

The disc will include the six-part Miracles and Mystery: Creating ‘The Green Mile’, a new interview with star Tom Hanks, audio commentary by writer-director Frank Darabont, additional scenes, makeup and screen tests, and the “Walking the Mile” documentary from the original DVD release.

I could understand the huge demand for extras on “The Shawshank Redemption” … but for this? Really?

And doesn’t that artwork kind of … suck?

Engadget says it better than I can:

NEC just announced that they’re now shipping a dual-format chip that can power the playback of Blu-ray as well as HD DVD discs. We’ve still got to wait for a optical pick-up lens that can handle the dual formats, but supposedly Ricoh has that in the bag, so no worries, right?

Works for me …